We’ve rolled out a few important updates to how hotel partners work with BoomPop—especially when supporting clients who are planning their own events. The goal is simple: clearer workflows, more direct communication, and a Partner Hub that remains your reliable source of truth.
BoomPop as Agent of Record (AOR)
For self-planned events where the client isn’t working with our Events Studio, BoomPop now acts as the Agent of Record (AOR) rather than the Merchant of Record.
This update helps reduce confusion around roles, responsibilities, and next steps—so everyone knows who’s doing what, and when.
What this means for you:
You’ll send contracts and invoices directly to the customer
After sending, you’ll upload those documents to Partner Hub so everything stays centralized and easy to reference
Partner Hub: Still Your Source of Truth
Your day-to-day workflow in Partner Hub should feel familiar. You can continue to:
Send robust RFPs
Communicate through the platform
Use the same tools you already know
When a contract is requested, Partner Hub will prompt you and share the self-planner’s contact details so you can reach out directly and keep things moving.
Once you’ve connected with the organizer, upload a copy of the contract and add a brief summary of the key details. This keeps everyone aligned and ensures there’s a clear record in BoomPop. From there, you’re welcome to continue the conversation in Partner Hub or over email—whichever works best.
For self-planned events, the organizer is your primary point of contact.
Self-Onboard New Venues
You can now self-onboard additional venues directly in Partner Hub. It’s a faster, more flexible way to expand your presence on BoomPop.
You’ll find step-by-step guidance in the linked onboarding article.
TL;DR
BoomPop is now the Agent of Record for self-planned events
Contracts and invoices are sent directly to the customer, then uploaded to Partner Hub
Partner Hub remains your go-to source for RFPs, contracts, and communication
You can now self-onboard new venues
For a deeper dive into the updated RFP flow or how to upload contracts, check out the supporting articles in Partner Hub. These updates are all about making collaboration smoother, clearer, and easier—for you and for your customers.